This Is What Honest Marketing Looks Like

Victoria Kennedy
4 min readJan 8, 2021

What would you do if you saw something wrong happening right in front of your eyes, and your peers acted like it was okay? For George Copeland, founder of digital marketing agency Laborem Edge, the answer was simple: build something better. From the early days of his career, George saw unprofessional and unethical behavior that he couldn’t tolerate as a norm. He knew clients deserved something more — so he vowed to blaze a better trail in his field.

This pursuit of trust and positivity is at the heart of every decision George makes at the helm of Laborem Edge, a digital marketing agency that uses search engine marketing to seek out quality leads. George and his business partner shine a light for their clients as they explore the complex world of marketing, driven by a vision of offering an experience in which clients never have to compromise or feel misled.

George is proud to be building an honest and supportive path in the industry, but he wasn’t always so happy with the behavior he saw in his field. George’s first entrepreneurship experiences were in the worlds of entertainment and nightlife promotion. It was during this time that he landed a gig in radio that would serve as a disturbing wake-up call — and the lightbulb moment that would shape the rest of his career. George started his role eager to make a difference, only to discover that the…

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Victoria Kennedy
Victoria Kennedy

Written by Victoria Kennedy

Founder of Victorious PR. Getting Entrepreneurs in the Press.

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