How Lana Ivanov Built A Transformational Business By Transforming Skin
Look good, feel good. You’ve almost surely heard this phrase before, and it’s a mantra of many pros in the beauty and skincare business. But what if that phrase goes deeper? For Lana Ivanov, aesthetician and founder of the Vonavi Pro skincare line, that phrase went far beyond simple words — it became a thread that connected her approach to both business and life. Lana always knew she wanted to make a positive difference in the world, but she wasn’t always sure how.
Today, she is an aesthetician and skincare formulator who helps women transform their lives by transforming their skin. But on her way to where she is today, Lana had to transform her own life.
When Lana first came to the United States at 18 years old, life was challenging — she and her baby daughter were even homeless for a time. But Lana worked hard to build a beautiful life, and things got a little bit better, day by day. Lana studied business and started working in insurance. The work was okay, but it wasn’t her passion.
Lana knew that someday she’d want to do something different. Then, one day she got a facial from a friend who ran a spa. While she was there, the friend mentioned that she wanted to sell her business — and it felt meant to be.
